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Cindy Joseph


Cindy Joseph -
Cover Model and Make-up Artist

Cover model and makeup artist, Cindy Joseph, is the Founder and CEO of Boom! By Cindy Joseph, an exciting concept in makeup that promotes natural, radiant and approachable beauty. As women confront societal messages that challenge their self-esteem, Cindy is guiding them to a new path by sharing how she has come to celebrate herself and her life at every age. Cindy's message is energizing and inspiring both older and younger women alike to raise their consciousness and confidence in relation to, not only their age, but their size, color, and shape.

Born in Seattle, Cindy grew up in the San Francisco Bay area. During the 1960s, Cindy was opposed to society’s growing emphasis on superficial beauty, and the self-esteem issues that ensued. She realized that she would have an influence on how beauty was defined if she was “in the game.” Cindy's makeup career began at the end of the 1970s when she started working with San Francisco Bay area photographers and was picked up by European photographer, Oliviero Toscani for Esprit de Corp. She was so inspired by the European creativity that Oliviero exuded that she moved to Paris in 1983. Cindy's natural makeup style influenced the face of beauty for the next 25 years. Her talent of using makeup to enhance a woman’s natural beauty, by allowing her character and personality to shine through rather than masking it, proved invaluable.

In 1986, Cindy moved to New York at the top of the industry and continued working with supermodels and celebrities until one day in 1998 at the age of 49, Cindy was spotted on a street corner in NYC and asked to model for a world-wide Dolce & Gabbana campaign. It was that very day that Cindy had just cut off the last bit of dye from her long silver hair and had realized she had been hiding the very thing that was so wonderful- her age! Ford Models Inc, asked her to join their Classic and Life Style Division in early 1999. She has since been modeling throughout the world for prestigious fashion and beauty campaigns, including Nivea, Olay, and Garnier.

After becoming recognizable, women began approaching Cindy to thank her for wearing her age openly with style and pride. She noted how enthusiastic they were to express their appreciation for inspiring them to celebrate their own age as well. These encounters led Cindy to a new purpose; spearheading a movement she has titled the Pro-Age Revolution.

Culling together her expertise of makeup, her refreshing philosophy on beauty, decades of hands-on research in cosmetics, and experience in front of and behind the camera, Cindy is thrilled to continue promoting age-full and realistic beauty with her cosmetics line, Boom! By Cindy Joseph. Cindy points out that "It's time to throw out the archaic anti-age point of view and step into the powerful realization that every woman can have fun, passion, sensuality, wisdom, and beauty throughout her entire life, not just half way through it."

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